Today web applications and website designers must allow for a wider variety of devices and a wider variety of people access and using Web based applications from an ever increasing number of mobile and desk top devices. Added to this the user has less patience and higher expectations of what your website will provide them in the small space of time you have before they loose interest and click away.
Successful business operators understand the importance of clever web design in the building of their overall digital strategy and will attribute the success or failure of internet based services within their companies operations strategy to the effective use user-centric Ux Design.
Its no longer sufficient just to have appealing colors, fonts, images, user interfaces must be designed to serve the user needs, and companies need to have an ongoing digital strategy that builds and retains the digital assets as an institutionalized capability that the company can use for competitive advantage now and into the future.
Please feel free to open a Sample copy of a presentation on the Institutionalization of Usability practices.
Most companies are still on the journey to finding a preferred level of investment in the preservation of this as an “inhouse” capability, but its an important topic that is getting a lot of attention.